Lifecycle marketing made easy
Automate your B2B messaging to unlock consistent revenue across your customer journey.
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Digi Storms
B2B SaaS Email Marketing Consulting
For SaaS Companies
End Churn,
Increase MRR
Automate your messaging to unlock consistent
revenue across your customer journey.
Maximize user lifetime value
Turn new sign-ups into loyal customers. With the right onboarding and engagement strategies, you’ll drive adoption, build long-term loyalty, and uncover new revenue opportunities.
Activation
Onboard for success
Seamlessly guide new users to their “Aha moment,” accelerating product adoption and driving long-term engagement.
Retention
Sustain long-term loyalty
Build lasting relationships by continuously delivering value through personalized experiences, driving loyalty and advocacy.
Expansion
Grow customer value
Unlock untapped revenue by expanding accounts through upsells, upgrades, and deeper product utilization across teams.
Success stories
Discover how tailored lifecycle marketing strategies have helped B2B SaaS companies activate users, reduce churn, and drive sustainable growth.
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"The team's expertise in email marketing transformed our user engagement metrics. We've never seen such positive results!"
Tahereh Pazouki
Founder of Magrid
"Their approach to retention has been a game-changer for us. Our customer lifetime value has significantly increased."
Matthieu Salvaggio
Founder of Blaze Type
"Jonathan's professionalism, speed, and competence in writing and strategic planning are remarkable. I highly recommend him."
Stefano Roncari
Founder of Bubbleye
High fives
Real-world examples of how our expertise in email marketing has driven remarkable achievements and
facilitated business growth.
Bubbleye
Marketing Automation
Jonathan's professionalism, speed, and competence in writing and strategic planning are remarkable. I highly recommend him.
Stefano Roncari
Blaze Type
Font Solutions
Jonathan's approach to retention has been a game-changer for us. Our customer lifetime value has significantly increased.
Matthieu Salvaggio
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Scaling CRM
Fractional Advisor
Jonathan is a rising star in Lifecycle Marketing and one of a few trusted freelancers I send referrals to. If you need help going 0 to 1 on your B2B SaaS lifecycle programs, give Jonathan a shout. His attitude, quality, and speed to delivery are all top-notch.
Drew Price
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Magrid
EdTech
"The team's expertise in email marketing transformed our user engagement metrics. We've never seen such positive results!"
Tahereh Pazouki
Triscale
GTM Expert
I've had the pleasure of collaborating with Jonathan on several projects, and his expertise in lifecycle marketing for B2B SaaS is outstanding. He deeply understands how to drive engagement and retention through smart, data-driven campaigns. Beyond his skills, he's a fantastic partner. Insightful, proactive, and always focused on impact. I highly recommend working with him!
Thibault Le Meur
Bubbleye
Marketing Automation
Jonathan's professionalism, speed, and competence in writing and strategic planning are remarkable. I highly recommend him.
Stefano Roncari
Blaze Type
Font Solutions
Jonathan's approach to retention has been a game-changer for us. Our customer lifetime value has significantly increased.
Matthieu Salvaggio
Scaling CRM
Fractional Advisor
Jonathan is a rising star in Lifecycle Marketing and one of a few trusted freelancers I send referrals to. If you need help going 0 to 1 on your B2B SaaS lifecycle programs, give Jonathan a shout. His attitude, quality, and speed to delivery are all top-notch.
Drew Price
Magrid
EdTech
"The team's expertise in email marketing transformed our user engagement metrics. We've never seen such positive results!"
Tahereh Pazouki
Triscale
GTM Expert
I've had the pleasure of collaborating with Jonathan on several projects, and his expertise in lifecycle marketing for B2B SaaS is outstanding. He deeply understands how to drive engagement and retention through smart, data-driven campaigns. Beyond his skills, he's a fantastic partner. Insightful, proactive, and always focused on impact. I highly recommend working with him!
Thibault Le Meur
Bubbleye
Marketing Automation
Jonathan's professionalism, speed, and competence in writing and strategic planning are remarkable. I highly recommend him.
Stefano Roncari
Blaze Type
Font Solutions
Jonathan's approach to retention has been a game-changer for us. Our customer lifetime value has significantly increased.
Matthieu Salvaggio
Scaling CRM
Fractional Advisor
Jonathan is a rising star in Lifecycle Marketing and one of a few trusted freelancers I send referrals to. If you need help going 0 to 1 on your B2B SaaS lifecycle programs, give Jonathan a shout. His attitude, quality, and speed to delivery are all top-notch.
Drew Price
Magrid
EdTech
"The team's expertise in email marketing transformed our user engagement metrics. We've never seen such positive results!"
Tahereh Pazouki
Triscale
GTM Expert
I've had the pleasure of collaborating with Jonathan on several projects, and his expertise in lifecycle marketing for B2B SaaS is outstanding. He deeply understands how to drive engagement and retention through smart, data-driven campaigns. Beyond his skills, he's a fantastic partner. Insightful, proactive, and always focused on impact. I highly recommend working with him!
Thibault Le Meur
Bubbleye
Marketing Automation
Jonathan's professionalism, speed, and competence in writing and strategic planning are remarkable. I highly recommend him.
Stefano Roncari
Blaze Type
Font Solutions
Jonathan's approach to retention has been a game-changer for us. Our customer lifetime value has significantly increased.
Matthieu Salvaggio
Scaling CRM
Fractional Advisor
Jonathan is a rising star in Lifecycle Marketing and one of a few trusted freelancers I send referrals to. If you need help going 0 to 1 on your B2B SaaS lifecycle programs, give Jonathan a shout. His attitude, quality, and speed to delivery are all top-notch.
Drew Price
Magrid
EdTech
"The team's expertise in email marketing transformed our user engagement metrics. We've never seen such positive results!"
Tahereh Pazouki
Triscale
GTM Expert
I've had the pleasure of collaborating with Jonathan on several projects, and his expertise in lifecycle marketing for B2B SaaS is outstanding. He deeply understands how to drive engagement and retention through smart, data-driven campaigns. Beyond his skills, he's a fantastic partner. Insightful, proactive, and always focused on impact. I highly recommend working with him!
Thibault Le Meur
Here’s how it works
From strategy to execution, you’ll get a clear, results-driven approach to lifecycle marketing—so your email campaigns drive real growth at every stage.
1. Discovery & strategy development
What I do:
- Conduct an in-depth audit of your current email marketing efforts and CRM setup.
- Understand your target audience, business goals, and customer journey.
- Define KPIs and craft a lifecycle marketing strategy tailored to your SaaS product.
Outcome:
A roadmap that aligns email marketing goals with your business objectives.
2. Onboarding & technical setup
What I do:
- Set up or optimize your email marketing platform (e.g., HubSpot, Customer.io, etc.).
- Implement integrations with your CRM and other tools.
- Ensure email deliverability best practices are in place (e.g., domain authentication, list hygiene).
Outcome:
A solid technical foundation that ensures scalability and effectiveness.
3. Campaign design & content creation
What I do:
- Map out lifecycle email sequences for every stage (onboarding, engagement, retention, upsell, etc.).
- Create engaging, conversion-focused email templates and copy.
- Personalize email content to resonate with your audience segments.
Outcome:
A full suite of lifecycle email campaigns ready to nurture, convert, and retain your users.
4. Testing & optimization
What I do:
- Launch campaigns and closely monitor performance metrics (churn rate, conversion rates, etc.).
- Conduct A/B tests on subject lines, designs, and CTAs.
- Continuously tweak campaigns to improve performance based on data insights.
Outcome:
High-performing email campaigns that drive measurable results.
5. Scaling & reporting
What I do:
- Scale successful campaigns across broader user segments or new markets.
- Provide detailed, actionable reports on email marketing ROI and performance trends.
- Collaborate with your team to refine long-term strategies for continuous growth.
Outcome:
Sustained growth and a seamless lifecycle marketing process that supports your scaling startup.
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Your burning questions
Do you manage the entire email marketing process?
Yes, my service includes strategy development, copywriting, design, campaign and flow implementation, and continuous optimization. All you have to do is give me access to your emailing tool and I do the rest!
Who can benefit from your services?
This is for B2B SaaS companies that are in the Series A or B funding stages, looking to maximize user lifetime value and drive sustainable growth through lifecycle marketing.
How do you measure your campaigns' success?
I measure success through conversion rates and ROI. While open and click rates are considered, I focus on results that contribute to your business growth, using GA4 and UTM parameters.
How long does it take to get started?
The onboarding, including CRM audit, user journey flowchart, roadmap with KPIs, and the first emails, takes about two weeks. After this, we're ready to launch the first campaigns and start driving results!
Can you work with our existing automation tools?
Yes. I have extensive experience in integrating with various email marketing platforms. This allows for a seamless blend of my strategies with your existing systems, ensuring efficiency and synergy.
INDUSTRY-PROVEN EXPERTISE
Mentored by Drew Price, renowned lifecycle marketing expert
A seasoned lifecycle marketing expert with nearly two decades of experience driving strategy for major brands like IGN Entertainment, Grammarly, and The Home Depot, and creator of the popular newsletter, "Scaling CRM."
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Book a 15-min intro call.
Technology partners:
Let’s do this
