In the world of product-led growth, the right tools can feel like magic wands for your business.

They simplify tasks, decode user behavior, and pave the way for your company's growth—no wizardry required!

Whether you're a seasoned pro or just dipping your toes in, this list of 65 must-have tools for 2025 is your ultimate guide.

From user onboarding to analytics, these tools cover every step of the customer journey.

Think of them as your trusted sidekicks, here to help you delight users, boost retention, and scale to new heights.

Ready to level up? Let’s dive in!

Project management

Asana

Asana is like your digital personal assistant, helping you organize projects and keep your team on track. Its user-friendly interface makes managing tasks a breeze, whether you're launching new features or tracking product usage data.

Perfect for product managers (PMs), it ensures every deadline is met and nothing slips through the cracks. Think productivity, streamlined!

Jira

Jira is a powerhouse for product teams, especially if you’re into agile workflows. From sprint planning to tracking bugs, it’s a dream for staying on top of the product development process.

Plus, its detailed analytics help you understand user activity and refine your product-led growth strategy. Jira turns chaos into clarity—every single time!

Trello

Trello makes task management as simple as dragging and dropping. Its visual boards are perfect for PMs juggling tasks or gathering customer feedback.

Bonus points for adaptability: whether you're collaborating with a large team or onboarding users, Trello's got you covered. It’s all about organization without the stress—yay for simplicity!

Monday

Monday.com is the Swiss Army knife of product management software. Need to monitor user segmentation, track user satisfaction, or customize workflows? Done, done, and done.

It’s ideal for teams juggling multiple projects across web and mobile apps. With its color-coded boards, staying productive feels less like work and more like a win!

ClickUp

ClickUp is all about doing more with less effort. It’s a game-changer for managing product data, boosting user adoption, and making data-backed decisions.

Plus, its real-time updates keep your team in sync effortlessly. Think of it as your ultimate productivity sidekick, ensuring no task (or opportunity) gets overlooked.

Collaboration and communication

Slack

Slack is the ultimate chat tool for keeping teams connected without the chaos of email overload. Collaborate in real-time, share files, and even integrate with other product-led growth tools.

Whether you’re discussing customer feedback or coordinating customer success strategies, Slack turns every interaction into a smooth, productive conversation. Cue the virtual high-fives!

Google Workspace

Google Workspace is simply a must-have for team productivity. With Gmail, Docs, Sheets, and the Drive, it’s your one-stop shop for collaboration.

Perfect for aligning your teams on growth strategies or crunching customer data, it’s as flexible as your team needs it to be. Bonus: it’s easy enough for new users to dive right in.

Notion

Notion blends creativity and structure into one brilliant workspace. Whether brainstorming key features, organizing user insights, or tracking progress on product-led strategies, it’s got your back.

Its flexibility means you can customize it to fit your team’s needs—perfect for keeping things neat, tidy, and inspiring. Think productivity with a side of fun!

Miro

Miro is where collaboration meets creativity. Its visual whiteboards are perfect for mapping customer journeys, brainstorming growth strategies, or just sketching out big ideas.

Need to align your sales team or plan out user segments? Miro makes it easy to see the big picture and every tiny detail—stickies included.

Zoom

Zoom makes communication as simple as clicking "Join Meeting." Use it to host virtual product demos, gather customer feedback, or brainstorm with your team. Its reliable video and audio mean no distractions—just meaningful connections.

Whether you’re syncing with your sales team or engaging with potential customers, Zoom’s got you covered.

Sales and marketing

HubSpot

HubSpot is a marketing and CRM superstar. Track customer relationships, automate campaigns, and measure your customer acquisition costs (CAC) in one seamless platform.

It’s perfect for SaaS products focused on PLG strategies. From website visitors to loyal users, HubSpot helps guide the entire journey.

SEMrush

SEMrush is your go-to tool for outsmarting the competition. Analyze website traffic, optimize your marketing across several channels, and uncover keywords that bring potential customers straight to you.

It’s an essential part of any product-led company’s tech stack, helping you stay a step ahead and making SEO feel a lot less intimidating.

LinkedIn Sales Navigator

LinkedIn Sales Navigator turns connections into conversions. Use its advanced filters to find leads, track relationships, and align with your sales team’s goals.

Ideal for PLG companies focused on personalized outreach, it takes the guesswork out of prospecting and puts opportunities right at your fingertips.

Gong

Gong transforms sales calls into actionable insights by analyzing customer behavior and tracking feedback. Its conversational analytics help sales teams refine pitches, close deals, and improve relationships with your leads and customers.

Use Gong to align your product-led growth strategies with real user needs and ensure every interaction drives revenue growth.

OptinMonster

OptinMonster is the master of lead generation, allowing you to create eye-catching pop-ups and convert casual website visitors into leads.

Perfect for PLG companies, its customizable campaigns help you guide users through your funnel with ease.

Website optimization

Optimizely

Optimizely makes A/B testing effortless, helping you optimize user experiences and boost product adoption. Use it to refine the user interface, improve user satisfaction, and test features with data-backed decisions.

Ideal for SaaS products, Optimizely ensures your website and apps deliver maximum impact with every update.

Hotjar

Hotjar reveals user activity with heatmaps, session recordings, and feedback tools. Use its insights to refine your user interface, enhance the customer journey, and improve retention.

Perfect for product teams, Hotjar helps you understand why users act the way they do, enabling smarter, faster decisions.

Crazy Egg

Crazy Egg visualizes how users interact with your site, offering insights into user activity and product data. Its heatmaps, scrollmaps, and A/B testing tools improve the user experience and guide your growth strategy.

Crazy Egg makes optimization simple and delivers results you can act on quickly.

VWO (Visual Website Optimizer)

VWO helps you test, tweak, and perfect your site to drive better user experiences. Its A/B testing and personalization features improve customer journeys, leading to more engagement and conversions.

Whether you’re experimenting with different features or refining user behavior flows, VWO has your optimization game covered.

AB Tasty

AB Tasty lives up to its name by delivering deliciously effective website optimization. Use its tools for A/B testing, personalization, and user segmentation to improve your users' satisfaction.

With a focus on driving retention and refining product-led strategies, AB Tasty ensures your site serves up results users love.

Product adoption

Appcues

Appcues makes onboarding seamless with interactive product tours and personalized experiences. Highlight key features, drive user activation, and improve product adoption with its intuitive tools.

Perfect for PLG companies, Appcues helps guide users through your platform while keeping engagement high and churn rates low.

Userpilot

Userpilot personalizes user onboarding with in-app messages and real-time prompts. Its tools help you showcase your product's features, track usage data, and boost user activation.

Designed for SaaS products, Userpilot makes onboarding effortless, keeping users engaged and on the path to retention right from the start.

WalkMe

WalkMe simplifies onboarding by guiding users through all the features of your product. Its digital adoption platform tracks user activity, ensuring PMs can optimize flows for better user engagement.

WalkMe makes product adoption easy and intuitive, helping new users feel confident and supported every step of the way.

Pendo

Pendo combines user analytics with onboarding tools to enhance user adoption and usage. Use its features to track customer feedback, refine growth strategies, and prevent churn.

With its focus on user satisfaction, Pendo empowers you to create personalized experiences that drive long-term success.

Chameleon

Chameleon helps you craft tailored product tours, in-app surveys, and onboarding flows. Its tools highlight key features, improve activation, and refine customer journeys.

Perfect for product-led strategies, Chameleon empowers product managers to deliver engaging, intuitive experiences that keep users coming back for more.

CRM

Salesforce

Salesforce is the MVP of customer relationship management. From tracking leads to automating tasks, it helps sales teams stay laser-focused on customer acquisition. Its powerful analytics and custom workflows make managing customer data a breeze.

Whether you're building relationships with your leads or reducing churn, Salesforce is like having a superpower for growth.

Zoho CRM

Zoho CRM is a budget-friendly powerhouse for managing customer relationships. Use it to analyze customer behavior, improve user experience, and simplify the sales pipeline.

Perfect for PLG companies, its integrations with other tools ensure seamless data sync, keeping your team connected and productive without breaking the bank.

Pipedrive

Pipedrive is like a personal assistant for your sales team, keeping track of deals, tasks, and follow-ups. Its visual interface simplifies pipeline management, while its automation tools free up time to focus on user experience.

Whether you’re nurturing or re-engageing stale leads, Pipedrive helps you seal the deal.

Freshsales

Freshsales makes CRM intuitive with AI-powered insights and tools to manage customer journeys. Track CAC, understand user activity, and personalize outreach for better engagement.

It’s perfect for SaaS companies looking to streamline their sales process. Bonus, it’s super user-friendly!

Folk

Folk is a lightweight CRM built for flexibility. Manage relationships, collaborate with your team, and track customer feedback all in one place.

Its clean design makes it easy for PMs to stay on top of contacts and communication, making growth less of a hustle and more of a flow.

Customer engagement

Customer.io

Customer.io is an email automation tool that helps you connect with users through personalized campaigns. It’s perfect for sending emails, in-app messages, guiding new users, and driving activation.

With its advanced segmentation, you can tailor messages to specific segments and monitor customer acquisition performance, making your outreach efficient and impactful.

Braze

Braze excels at delivering cross-channel campaigns that engage users across email, push notifications, and more. Its analytics help you understand user activity, track satisfaction, and boost retention.

With Braze, you can highlight key features to craft multi-channel lifecycle marketing campaigns, making it a must-have for product-led strategies.

Iterable

Iterable is designed to scale email campaigns while keeping them personal. It tracks usage data, helps guide user onboarding, and optimizes marketing efforts.

Use it to reduce churn and improve user experience, all while showing off your features. Iterable turns email marketing into a data-driven growth engine.

UserList

UserList is an email platform tailored for SaaS products. It simplifies user onboarding with targeted emails, keeps users informed about all the features, and helps track their satisfaction.

With a focus on qualitative and quantitative data, it’s ideal for building meaningful connections with your audience.

Encharge

Encharge combines automation and customer data to create hyper-personalized email campaigns. It drives user adoption and highlights key features for better engagement.

With tools to track CAC and improve retention, it ensures every message contributes to your company's growth.

User feedback

SurveyMonkey

SurveyMonkey is the go-to tool for gathering customer feedback through customizable surveys. Perfect for collecting product data, it helps you refine product management and improve the customer experience.

Use it to align your product-led growth strategies with user needs for better results.

Typeform

Typeform turns surveys into interactive experiences, making it easy to gather feedback. Its sleek design encourages responses while helping you analyze customer behavior and their level of satisfaction.

From refining product adoption to planning growth strategies, Typeform keeps feedback fun and actionable.

Qualtrics

Qualtrics is a powerhouse for feedback and analytics, helping you collect user insights and improve customer journeys. Its tools help track customer satisfaction, analyze user segmentation, and guide data-backed decisions.

Qualtrics is essential for aligning your product to meet customer needs effectively.

Refiner

Refiner specializes in in-app surveys tailored for SaaS products. Collect targeted user feedback, analyze usage, and track satisfaction from your users to inform business strategies.

Its focus on specific segments ensures your product evolves with the right priorities in mind.

UserVoice

UserVoice helps you prioritize customer feedback and turn it into actionable updates. Use it to track feature requests, understand user activity, and align your team’s focus with real user needs.

It’s a must-have for enhancing the customer experience and improving retention.

Customer success

Gainsight

Gainsight empowers success teams with tools to track user activity and measure customer satisfaction. By monitoring product adoption and preventing churn, it helps drive business growth.

Its intuitive platform aligns product teams and sales teams, ensuring customers achieve their desired outcomes and stick around for the long haul.

ChurnZero

ChurnZero is your anti-churn champion, offering insights into user engagement and usage. It enables proactive strategies to keep users happy and reduces churn rates.

Perfect for product-led companies, ChurnZero helps keep at-risk customers and turn users into loyal advocates, keeping your monthly recurring revenue steady and growing.

Intercom

Intercom bridges the gap between your product team and your customers with real-time messaging and support tools. Use it to boost user engagement, enhance user retention, and deliver an exceptional customer experience.

Whether answering questions or introducing new features, Intercom makes your brand feel approachable and human.

Zendesk

Zendesk streamlines support with tools designed to enhance customer experience and resolve issues efficiently. Its platform helps teams track user feedback, improve satisfaction, and strengthen customer success efforts.

Whether managing tickets or offering live chat, Zendesk ensures your users always feel heard and supported.

Totango

Totango simplifies customer success management by tracking user activity and monitoring key metrics like churn.

Its tools can guide any product team in enhancing user adoption and ensuring customers achieve their goals. Totango’s focus on actionable insights makes it a must-have for growing SaaS businesses.

Data management

Segment

Segment organizes user data across tools, enabling seamless data sync for product teams. Use it to track usage data, analyze user behavior, and make data-driven decisions.

Its integrations help SaaS products create personalized experiences and align their product development roadmap with customer needs. Segment simplifies data management for SaaS businesses.

Snowflake

Snowflake is a powerful cloud data warehouse for storing and analyzing product data. Its scalability supports product-led companies in managing vast data sets.

Use it to ensure Flawless data synchronization, track usage, and drive data-backed decisions. Snowflake is a cornerstone for teams focused on growth and innovation.

Talend

Talend makes data integration simple and efficient, merging qualitative and quantitative data from multiple sources. It ensures clean, consistent customer data, empowering your product team to uncover insights and refine their growth strategies.

With Talend, aligning your tech stack for better user experiences has never been easier.

Fivetran

Fivetran automates data integration, syncing usage data and customer insights across platforms. Its ease of use supports your product team in making data-driven decisions without manual effort.

Ideal for scaling SaaS companies, Fivetran ensures efficient data flow, so your team can focus on growth.

Stitch

Stitch centralizes data collection, consolidating all your research data into a single platform. It supports product managers in analyzing user behavior, tracking customer insights, and improving product usage.

With Stitch, you’ll streamline workflows and make smarter, faster decisions that enhance the customer journey.

Analytics

Google Analytics

Google Analytics is the gold standard for tracking website visitors and analyzing user behavior. Use its insights to refine customer acquisition costs, optimize the user journey, and improve marketing efforts.

With customizable dashboards and detailed reports, it’s a go-to tool for SaaS products looking to craft winning growth strategies.

Mixpanel

Mixpanel delivers actionable insights into usage data and user behavior. Its analytics empower your product team to track retention, monitor key features, and make data-backed decisions.

Perfect for SaaS companies, Mixpanel’s segmentation tools ensure you understand your users and build better experiences that drive growth.

Amplitude

Amplitude visualizes the entire user journey, helping PMs identify bottlenecks and boost user engagement. Its robust product analytics tools highlight usage data and support better user experiences.

Use Amplitude to refine your growth strategy and create products that your users love coming back to.

ChartMogul

ChartMogul specializes in SaaS metrics, giving insights into monthly recurring revenue, customer churn, and acquisition costs. Use its analytics to track user segments, monitor growth, and identify opportunities for retention.

ChartMogul is a must-have for SaaS products looking to understand and scale their subscription-based business.

Heap

Heap automatically captures every interaction in your product, offering detailed insights into user activity and product usage.

Use its tools to track retention, understand the features users engage with, and optimize for customer satisfaction. Heap makes it easy to build better experiences without the guesswork.

API management

Postman

Postman simplifies API development with tools for building, testing, and monitoring APIs. It supports your product team by ensuring smooth integrations across web and mobile apps.

Use it to track API performance, debug efficiently, and improve product development. With its user-friendly interface, Postman is a must-have for developers driving data-backed decisions.

Apigee (by Google Cloud)

Apigee offers cutting-edge API management tools to help SaaS products ensure smooth integrations and secure data flows. Use it to optimize your product, track usage data, and support data-driven decisions.

With scalable features, Apigee simplifies product development while ensuring high performance for all your APIs.

Kong Gateway

Kong Gateway excels in API performance, delivering speed and reliability for mobile and web apps. Its analytics tools monitor usage data and ensure seamless data flow across integrations.

Perfect for developers, Kong simplifies API security and scaling, enabling you to deliver top-notch user experiences without hassle.

AWS API Gateway

AWS API Gateway streamlines API management for developers building mobile and web apps. Use it to monitor product usage, optimize workflows, and secure integrations.

It’s built to scale with your SaaS company, simplifying product development while ensuring reliable, high-quality APIs that drive seamless user experiences.

Tyk

Tyk is a robust API management platform designed for SaaS products. Its tools help monitor product usage data, ensure seamless data flow, and secure integrations.

With an emphasis on analytics and scalability, Tyk empowers developers to create reliable systems while optimizing product development for smooth user experiences.

Security and compliance

Vanta

Vanta automates the path to SOC2 and GDPR compliance, ensuring your business meets regulations effortlessly. Its platform continuously monitors systems, highlights risks, and simplifies audits.

Ideal for SaaS products, Vanta saves time by streamlining workflows, allowing you to focus on growth strategies while staying compliant and secure.

Drata

Drata simplifies compliance by automating documentation, tracking controls, and maintaining audit readiness. Perfect for SaaS companies, it ensures adherence to frameworks like SOC2 and ISO standards.

With real-time monitoring and clear reporting, Drata empowers you to focus on growth without worrying about security gaps or compliance headaches.

OneTrust

OneTrust offers a robust platform for managing privacy and data governance. Use it to ensure compliance with GDPR, CCPA, and other regulations while protecting user data.

Its tools help teams stay transparent, reduce risks, and build trust with users, making it a must-have for PLG companies focused on security.

Okta

Okta simplifies identity and access management, securing user accounts with single sign-on (SSO) and multi-factor authentication (MFA).

It ensures smooth, secure login experiences for users while protecting mobile and web apps. Perfect for SaaS products, Okta ensures data protection at scale.

Dashlane

Dashlane is a secure password manager designed for teams and users. Store and share passwords safely, ensuring data protection and reducing risks.

Its intuitive interface improves customer experience by fostering trust, while its enterprise tools keep companies confident in their security strategies. Stay protected without compromising convenience.

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In today’s fast-paced digital landscape, having a solid stack of tools is essential for staying ahead. From user onboarding to customer success, the right tools empower your team to enhance user experiences, drive business growth, and simplify the product development process.

By leveraging these 65 powerful options, your SaaS company can build seamless workflows, refine your growth strategy, and keep users engaged at every stage of the user journey.

But even the best tools work better with the right strategy. That’s where we come in! At Digi Storms, we specialize in email marketing for B2B SaaS companies embracing product-led growth. Whether it’s activating new users, re-engaging stale leads, or boosting retention and expansion, we craft tailored email campaigns to help you generate more revenue from your users.

Ready to unlock your product’s potential? Let’s chat! Together, we’ll turn your growth goals into reality—one email at a time.