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Newsletters work. Simple as that.
They’re one of the most effective ways to engage users, build trust, and stay top of mind.
Whether you're just starting out or scaling fast, a well-crafted SaaS newsletter can turn passive subscribers into loyal fans.
Not sure where to begin? I’ve broken it down into simple, actionable ideas to help you launch or level up—without burning out.
Why every SaaS business needs a newsletter
A newsletter is more than a marketing tool—it’s your direct line to users, prospects, and partners.
It builds trust, keeps your brand top of mind, and offers a place to showcase your product’s value without the hard sell.
Unlike social channels, your newsletter isn’t subject to algorithms. It’s owned, scalable, and full of potential for activation and retention.
Best part? It doesn’t need a huge team. You just need a smart strategy and a consistent rhythm.
What makes a good SaaS newsletter?
A good SaaS newsletter isn’t about flashy design or salesy copy—it’s about delivering real value.
That could mean product tips, fresh features, curated tools, or insights from your industry. What matters is that it’s useful, relevant, and something your reader wants to open each time. Consistency builds trust. A clear structure makes it skimmable. And your unique voice? That’s what keeps it human.
If you’re sending emails just to “check the box,” you’re missing a huge opportunity. I can help you turn it into a must-read. Ready to make yours great? Let’s work together on your next send.
15 B2B SaaS newsletters that hit the mark
Calendly
Sent by Jeff Hardison, Head of Product Marketing, this SaaS newsletter delivers scheduling tips, product updates, and integrations in a friendly, first-person voice. It’s a great example of a product education newsletter designed to boost adoption and retention.
Each issue highlights a specific feature or use case with a relatable mini-story. For SaaS businesses, this is a reliable marketing strategy to keep users engaged without sounding salesy. Instead of just listing features, Calendly teaches with context.
If you’re looking to reduce churn and increase feature usage, this style of bootstrapped founder’s newsletter is a great resource to model.
Notion
This newsletter is a textbook example of product-led growth content done right.
Sent by Notion’s product team, it’s packed with actionable tips and practical strategies for how to use new features—AI generation, workflows, scheduling, permissions—all illustrated with clean visuals and short, helpful copy. For SaaS companies, this kind of update format is a reliable marketing strategy to drive adoption and retention.
You’re not just announcing features—you’re showing how they solve problems. If you’re in the SaaS industry, especially as a bootstrapped founder, this style of SaaS newsletter helps you build a tight loop between product and user success.
Pipedrive
Pipedrive’s “Bottom Line” is a strong brand storytelling newsletter that mixes customer success stories, partner updates, webinars, and product highlights.
This style is especially useful for b2b SaaS companies that want to build emotional connection while still providing actionable insights. From video episodes to sales tips and integrations, it covers different aspects of their ecosystem without feeling overwhelming. This format works because it serves as both a weekly digest of resources and a growth-focused content piece.
If your SaaS business wants to provide insights, spotlight community wins, and build loyalty, this is a good SaaS newsletter to learn from.
Beehiiv
Beehiiv’s update hits the sweet spot between product education and actionable advice for bootstrapped founders. This isn’t just a SaaS update—it’s a go-to source for turning your subscription based business into a revenue stream.
The launch of “Direct Sponsorships” is clearly explained, visualized, and paired with practical tips on setup. It’s a great example of valuable content with a business upside. If you’re building a SaaS newsletter or B2B SaaS platform, this type of newsletter can convert readers into users by showing—not just telling—how to grow.
Clear structure, strong use of visuals, and a compelling CTA make it a great resource for any bootstrapped founder's newsletter.
Hypefury
This one’s a masterclass in the bootstrapped founder’s newsletter model. Sent by Yannick, every edition of “The Lead Magnet” feels like a friendly, straight-shooting DM packed with actionable tips.
It’s full of practical strategies for solo founders and agency owners—right in line with Hypefury’s audience. And it’s smart: each issue teaches a valuable sales technique while gently weaving in product mentions (like their CRM, Inboxes). No fluff, no corporate speak—just valuable content from a domain expert.
If you’re in the SaaS industry and want to grow trust while nudging users toward activation, this weekly digest style is gold. Great for building loyalty in niche communities and small businesses alike.
Crunchbase
Crunchbase Daily is a strong example of a data-driven SaaS newsletter that likely uses automated templating—like Liquid syntax—to pull real-time information from its own database.
Rather than manually writing each update, it assembles funding news, acquisitions, and market shifts into a structured, scannable format. That’s a smart move for any SaaS business with access to internal or industry data. Automating insights like this doesn’t just save time—it turns your product into the content.
It also keeps readers returning for consistent, up-to-date information, reinforcing Crunchbase’s position as a go-to source for startup and SaaS industry trends.
Product Hunt
Product Hunt’s Leaderboard newsletter is a masterclass in turning your product and community into a content engine.
It’s dynamic, probably automated via internal tooling, highlighting top launches from the day before with live stats like votes and categories. The result is a high-signal, low-effort weekly digest that provides real value to SaaS founders and tech industry leaders who want to stay on top of what’s trending.
For any SaaS company running a community or user-generated platform, this is a great example of how to scale a good SaaS newsletter by letting user data do the heavy lifting.
Litmus
Litmus Weekly nails the formula for a SaaS newsletter that builds trust and authority in its niche. This edition delivers important news (its acquisition by Validity), then quickly pivots to valuable content—like practical tips on email personalization and actionable advice for optimizing emails in Dark Mode.
It’s clearly written by marketers, for marketers, making it a go-to source for SaaS professionals looking to stay sharp. The layout reads like a bootstrapped founder's newsletter—insightful, skimmable, and curated.
For subscription-based businesses in the SaaS industry, this is a great resource to model when building your own weekly newsletter packed with reliable marketing strategy and forward-thinking ideas.
Figma
Figma’s newsletter is a clean, product-focused update machine that serves as a reliable model for SaaS companies with a strong product release cycle.
It highlights new features like improved sharing, faster loading, and better prototype controls—each one paired with a “Learn more” CTA, making it easy for users to explore further. This format works wonders for product-led growth teams that want to provide insights while gently nudging readers to adopt new tools. It also promotes community via events like Config 2024, which helps SaaS founders and tech industry leaders stay plugged into the Figma ecosystem.
For any bootstrapped founder's newsletter or analytics platform looking to deliver valuable content without overwhelming readers, this is a playbook worth copying.
Bubbleye
Bubbeley’s “Bubbles of Wisdom” newsletter is a masterclass in audience-specific storytelling for the mobile and gaming SaaS space. It’s a great example of how to create a compelling content hub that keeps user acquisition (UA) professionals up to speed on industry trends without feeling dry.
What stands out here is the deep contextual relevance—from Netflix’s move into gaming to Discord’s ad innovations—paired with expert commentary and links to demos and product features.
For founders building in a niche SaaS vertical, this is a reminder that your newsletter can become a trusted voice in the industry, not just a product update blast.
💡 (And hey—fun fact: Bubbleye is actually a client, and I’m the one behind this monthly newsletter! Want to see how a newsletter like this can position you as an industry authority? Check out the case study →).
Lucid
Lucid’s newsletter is a textbook example of a SaaS newsletter that educates while driving product engagement. Focused on themes like hybrid collaboration, it weaves together actionable insights, feature highlights, and practical strategies for workplace productivity.
What makes it stand out for SaaS companies is the mix of curated resources (like templates and webinars) and soft community building through polls and user group links. There’s clear intent to nudge readers toward trying new features, exploring use cases, and even speaking with sales—all subtly guided by context rather than pushy CTAs.
It’s a good SaaS newsletter blueprint: helpful, organized, and aligned with product-led growth.
SEMRush
SEMrush’s newsletter is a great example of how to structure product-led updates for SaaS professionals who crave actionable insights fast.
Each section highlights a specific tool enhancement or launch—like the AI Google Business Profile generator or ContentShake AI—framed around practical use cases that support SEO, social media, and local marketing strategies. What makes it especially effective is how it avoids fluff: every block pairs a quick description with a bold CTA, making it easy for readers to engage immediately.
This approach supports SaaS growth by encouraging regular product exploration and adoption, making it a great resource for marketers looking to stay sharp.
SurferSEO
Surfer’s newsletter nails the product update format for a growing SaaS business—it’s short, lively, and gets to the point fast.
With bold visuals, emojis, and a casual tone, it makes what could be a dry changelog feel like a fun highlight reel. Each bullet introduces a new feature (like Content Audit or Outline updates), while the clear CTA invites users to “See all changes.”
What’s smart is the bottom section—it includes curated resources and actionable advice for improving SEO strategy, reinforcing Surfer’s role as both a tool and a go to source for content marketers.
MailChimp
Mailchimp’s partner newsletter is a strong example of how to keep a B2B SaaS audience engaged with product education and enablement content.
The “Campaigns in a Box” concept is introduced clearly up top as a new strategic resource—great for subscription based businesses looking to scale client marketing. The layout uses bold headlines, scannable sections, and multiple CTAs (to resources, demos, certifications, and webinars) without overwhelming the reader.
What’s especially effective is how Mailchimp ties product knowledge with partner success—using certifications, demo accounts, and personalized consultations to drive saas growth through community and education.
Braze
Braze’s partner newsletter is a powerhouse example of a SaaS newsletter that drives ecosystem engagement and showcases product-led growth. It blends partner updates, acquisition news (like OfferFit), webinar invites, and platform enhancements—all tied together with a clean, modular layout.
For SaaS founders or marketers building in the B2B space, this is a great resource to study if you're crafting your own saas newsletter. The newsletter gives actionable insights for saas professionals by mixing high-level strategic announcements with practical strategies—like new feature releases and integration guides.
It’s a great weekly digest for subscription based businesses aiming to deepen partner relationships while spotlighting product led growth momentum.
Newsletter strategies for the bootstrapped founder
How to launch your first SaaS roundup
Start small. A SaaS roundup is the perfect way to offer value without overwhelming yourself.
Think: three to five curated links or updates—tools you love, product news, or trends your users should know about.
Add a short intro with your perspective, keep the tone light, and use a clear format so it’s easy to scan.
Most importantly, send it consistently. Weekly, bi-weekly, or monthly—just pick a rhythm you can stick to. Done well, roundups create trust and position you as a helpful expert.
Creating a SaaS weekly newsletter without burning out
The secret to sending consistently without frying your brain? Systems.
💡 Create a template once and reuse it. Batch your content ideas in advance. Keep a swipe file of useful links, screenshots, or product updates as they happen. Schedule a fixed time each week to write.
Don’t overthink—what’s helpful is enough. And remember, not every issue has to be groundbreaking. Sometimes a great tip or a smart link is all it takes.
Your newsletter doesn’t need to be fancy, just valuable
You don’t need animations, fancy layouts, or big production budgets to have a great SaaS newsletter.
You need clarity, relevance, and a touch of personality. A good link. A useful product tip. A short insight. That’s enough to keep your readers coming back.
Focus on what helps your audience—not what dazzles them. Simple is powerful when done right.
Want a no-fluff, high-value newsletter that builds loyalty and trust? Book a call and let’s get yours rolling.
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