Bubbleye

Bubbleye, founded by Stefano Roncari, is a cutting-edge SaaS platform that empowers mobile marketers with AI-driven automation for user acquisition. Their flagship product, Bubbleye Kraken™, provides solutions for data consolidation, bid and budget management, creative automation, and pLTV forecasting. Trusted by top mobile marketers globally, Bubbleye enables seamless, 24/7 campaign and creative automation while maintaining full transparency and control.

Recognizing the need to engage their niche audience more effectively, Bubbleye partnered with Digi Storms to enhance their email marketing strategy. The goal was to promote brand awareness and maintain a live communication channel with their follower base, as they establish Bubbleye as the leading authority in automation for mobile user acquisition (UA).

Objectives

• Boost Engagement: Increase open and click-through rates with relevant, compelling content.
• Drive Demo Requests: Encourage subscribers to take action and explore Bubbleye's solutions.
• Strengthen Retention: Deliver valuable insights to reinforce customer loyalty.
• Scalable Email Strategy: Build a framework adaptable to growth and new product offerings.‍
• Establish Thought Leadership: Strengthen Bubbleye’s positioning as the go-to tech resource for UA professionals.

Our solution: Monthly newsletters

Our Solution: Monthly Newsletters
Digi Storms developed a high-impact email strategy, centering on a monthly newsletter tailored to Bubbleye's mobile gaming audience. Each newsletter was designed to inform, engage, and convert.

• Curated Content: Industry news, product updates, and actionable insights to help marketers optimize campaigns.
• Audience-Centric Approach: Addressing specific UA pain points, from budget optimization to creative fatigue.
• Engaging Design: Visually appealing, mobile-friendly layouts aligned with Bubbleye's unconventionally sleek brand.
• Proactive Thought Leadership: Expert insights and trend analysis to reinforce Bubbleye’s positioning as the industry authority.
• Consistent Branding: A cohesive look and tone reinforcing Bubbleye's expertise and accessibility.

The newsletters served as a key touchpoint, strengthening audience connections while driving demo requests and reinforcing brand authority.

Results: Exceptional Engagement & Business Impact

Digi Storms’ email campaigns achieved outstanding results, surpassing SaaS industry benchmarks:

• Open Rates: 25.5% - 37.61% (Industry average: 20-25%)
• Click-Through Rates (CTR): 3.77% - 4.68% (Industry average: 2-3%)
• Click-to-Open Rates (CTOR): 11% - 14.81%, demonstrating strong content effectiveness.

Beyond engagement metrics, the strategy delivered tangible business outcomes:

• Increased Demo Requests: A new important channel for lead generation and sales conversion.
• Enhanced Brand Recognition: Strengthened brand awareness through educational and actionable insights.
• Organic Growth & Word-of-Mouth: Shareable content expanding reach and brand awareness.

Established Thought Leadership: Solidifying Bubbleye as a top authority in mobile UA.

Bubbleye’s partnership with Digi Storms transformed email marketing from a communication tool into a powerful engine for growth, customer engagement, and thought leadership.

This case study proves that a strategic email approach can drive measurable business impact. Ready to elevate your email marketing? Contact Digi Storms today to create your success story.