Magrid

Magrid, founded by Tahereh Pazouki, is an innovative, award-winning early childhood learning app that empowers parents, teachers, and schools to unlock children’s potential through math and cognitive development. Designed to be inclusive and language-independent, Magrid’s evidence-based approach caters to children with diverse learning needs, including those with neurodivergent profiles or limited language proficiency.

With over 2,500 engaging math activities and a simple, sensory-friendly design, Magrid has become a trusted tool for educators and families worldwide, helping young learners achieve academic success.

Tahereh Pazhuhan approached Digi Storms to enhance Magrid’s email marketing strategy, aiming to better connect with their diverse audience of parents, educators, and educational institutions. With a focus on boosting user engagement, reducing churn, activating new users, and enhancing the overall user experience, Digi Storms developed a tailored email strategy that aligned with Magrid’s mission and addressed the unique needs of its audience.

Objectives

The collaboration between Magrid and Digi Storms focused on achieving the following objectives:

1. Boost user engagement:
   Design email campaigns that encourage consistent app usage, keeping parents, educators, and schools actively engaged with Magrid’s unique features and benefits.
2. Reduce churn:
   Develop strategies to retain users by addressing potential pain points, offering timely support, and highlighting the value Magrid provides in improving children’s math and cognitive development.
3. Enhance user activation:
   Guide new users through onboarding and activation emails that help them explore Magrid’s capabilities, ensuring a smooth transition from sign-up to active usage.
4. Enhance user experience:
   Deliver personalized, value-driven content that aligns with the needs of different user groups—parents, teachers, and schools—while showcasing Magrid’s inclusivity and evidence-based results.

These objectives laid the groundwork for a strategic email marketing approach designed to help Magrid achieve meaningful connections with their users, foster loyalty, and elevate the overall app experience.

Our solution

Automated lifecycle flows

To support Magrid’s growth and retention goals, we implemented a series of automated lifecycle flows designed to engage users, reduce churn, and enhance their experience. Here’s a breakdown of the key flows:

1. Welcome flow for trial users
Guides trial users toward an activation milestone strongly linked to long-term retention, with reminders to upgrade before the trial ends.

2. Re-engaging flow for churned trial users
Targets trial users who haven’t activated or upgraded, offering tailored nudges to re-engage and explore Magrid’s value.

3. Paid user onboarding
Ensures a smooth transition to a paid plan by introducing key features and maximizing the user experience.

4. NPS survey
Automates feedback collection to measure user satisfaction and identify loyal advocates for referrals.

5. Referral program
Encourages satisfied users to share Magrid with others, using incentives to drive referrals.

6. Re-engage churned paid users
Reconnects paying users who stopped using the app, reminding them of Magrid’s value and offering incentives to return.

7. Win back cancelled users
Targets users who cancelled their subscription with personalized offers to encourage re-subscription.

These flows ensure timely, relevant communication across the user journey, driving engagement, retention, and loyalty.

Results

The email campaigns for Magrid achieved exceptional engagement metrics, with an impressive open rate of 57%, far exceeding the industry standard of 20–25%. Additionally, the click-through rate (CTR) of 5% highlights strong content relevance and audience interest, well above the typical benchmarks for mobile app email campaigns.

But the success of these campaigns goes far beyond open and click rates. Magrid’s email marketing strategy delivered outstanding results in metrics critical for mobile app performance:

• User activation: Activation rates increased by 22%, with trial users reaching key milestones linked to long-term retention, thanks to targeted welcome flows.
• Churn reduction: The re-engagement flows reduced churn by 15%, successfully reactivating users who had disengaged during their trial periods.
• Retention for paid users: Paid user retention improved by 18%, with onboarding and value-driven emails helping users stay engaged and loyal.
• Referral growth: The referral program generated a 12% increase in new users, driven by satisfied parents and educators sharing the app with peers.

These results demonstrate how a well-crafted email marketing strategy can not only boost traditional engagement metrics but also drive meaningful impact on app performance, including user retention, activation, and growth. For Magrid, email marketing has evolved into a vital tool for nurturing user relationships and achieving long-term success.

Magrid’s partnership with Digi Storms has transformed their email marketing into a powerful tool for engagement, user activation, and retention. By implementing automated lifecycle flows and crafting a targeted email strategy, we boosted app performance through increased user activation, reduced churn, and improved retention for paid users.

This case study demonstrates that with the right strategy, email marketing can become a key driver of app growth, user loyalty, and business success. Magrid’s results are a testament to the power of strategic content, tailored automation, and consistent execution.

Ready to elevate your email marketing? Let’s craft a strategy that delivers measurable results and helps your app succeed. Contact Digi Storms today, and let’s create your success story!